In 2019, Cassie and Sandy, the founders of Ordinary Concepts, embarked on a mission to address the lack of healthier options in quick service restaurants. Inspired by their own experiences as parents of seven boys who often fell asleep in the car, they recognized the need for convenient, nutritious meals on the go. This realization led them to establish their company, aiming to revolutionize the quick restaurant service industry.
Drawing on their diverse backgrounds, Sandy's two decades of food and beverage expertise and Cassie's background in private equity and franchising, the dynamic duo curated a trio of establishments: Ginger Kale at the Park, Sunday Press, and Saigon Hustle. Each venue had a distinct offering, ranging from an all-day café to a Vietnamese restaurant, all dedicated to providing healthier dining options.
As they navigated an industry primarily dominated by men, Cassie and Sandy stood together, determined to make a difference. Their extensive experience and genuine passion for food allowed them to disrupt the norm and create unique dining experiences for their guests. Furthermore, they understood the importance of fostering strong relationships, whether with their dedicated staff, trusted vendors, or valued guests.
Above all, Cassie and Sandy's unwavering commitment to the people served as their driving force. They took immense pride in their achievements, despite the relatively short time since the company's inception. Their ultimate goal was to cater to the needs of individuals seeking healthier choices, and they strived to create an environment where people could enjoy delicious food while feeling good about their choices.
